Marketing

Four ways to increase your online exposure

In the modern digital age, increasing your online exposure is no longer as simple as it once was.

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In the early days of the internet, it was easy enough to ensure that visitors could find your website with the minimum of fuss. But thanks to the explosion in smartphone use, nowadays we all have the internet in our pockets wherever we go. And with so many businesses now having an online presence, standing out from the crowd is no longer as easy as it once was.

We’ve put together four simple ways in which you can increase your online exposure, ensuring that your business gets seen by the right people, at the right time.

1 Optimise your website

It may sound like old news, but we really can’t stress enough how important it is to keep your website fully optimised. According to Forbes, websites must be mobile friendly, with fast loading times, clear calls-to-action, with optimised URLs and relevant, timely information.

2 Improve your SEO

The higher up your website appears in the search engine rankings, the greater the chance that prospective customers will find you, so you should keep a constant watch over your site’s SEO performance. For the best results, it really does pay to seek out professional advice, and you’ll find plenty of SEO services in London and throughout the UK, who can help to promote your site to its best advantage. Some companies, such as https://www.elevateuk.com/seo-services/, will analyse the performance of your competitors too, enabling you to adopt the most effective SEO strategy to ensure positive results.

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3 Use social media platforms

Social media is huge, with more than 39 million users in the UK alone at the start of 2017. With that figure continuing to grow, using social media sites to increase your online exposure is a no-brainer. Creating Facebook, Twitter and Instagram pages for your business extend its reach, allowing your posts to be liked, followed and shared by satisfied customers.

4 Email marketing

Some pundits consider it old-fashioned in the current digital climate, but email marketing still has an important role to play in increasing the exposure of your business to a relevant audience. With most people now checking their inboxes at least once a day, a well-crafted and timely email can prove to be a powerful asset in your marketing arsenal.

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